SOON is a content creation and management studio; different creative disciplines converging to co-create work that matters.

We represent a need to shift from present-day bubble-gum content, to more memorable experiences & stories that live far beyond our instant gratification culture. In that lies our purpose, to be a catalyst for change, advocacy & crafting more meaningful messaging that matters.


Here's a short backstory of how we got here

The Founders

Soon started out as Central Vibe, borne out of a side-hustle to pursue passion projects that grew out of marketing & digital professional Eric Says and media personality Nkox The Leader’s radio-related work. From the onset, we were just a creative duo trying to find new ways to create more of the content we wanted to see.

The Story

In true start-up style, we bootstrapped our way from a single DSLR creating video coverage of events and profiles without a mic, lighting or production team, to a media and entertainment outlet boasting content creation, talent management and music publishing.

Conventionally, we identified as an agency, although we were the furthest set up from one. We were just content creators running a blog, and we soon realised that the world needs more agency; more authentic voices, expression and stories.

This website is an ode to our roots as a blog.

Let's work together

Collaborate with us
to co-create your next project.